Instagram is a key tool in your belt these days (and every day). Connect with your customers via this virtual storefront/photo gallery.
Post frequently - even if you’re closed, keep an active online presence. Promote your Instagram page on your website, your store windows, in emails.

The Bio: 

Now’s the time to create and/or update your store’s bio. A few things to keep in mind:

  • Choose a username that matches your store name if possible
  • Tell your store’s concept in a fun, brief way
  • Add your website!
  • Tell everyone if you’re currently open for business (it’s easy to update your profile)
  • When writing your profile, update your contact info - add phone, message and email.

    Be sure to say:
  • If you take online or phone orders
  • Whether you offer curbside pickup or local delivery
  • Talk about special services - custom baskets, virtual shopping service etc.