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The Caring Valley helps raise awareness for 4 new charities on Webkinz World site

Spotlight on Reach out and Read, War Child, Special Olympics and Parent Project Muscular Dystrophy

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JANUARY, 2012 - TORONTO, CANADA. Webkinz World™ members now have the chance to learn about 4 new charities when they plant virtual trees in The Caring Valley™. Webkinz World, the leading children’s online world, introduced The Caring Valley to help members learn about giving while they plant and play. Webkinz Foundation will be making donations to each charity. The new featured charities:

Special Olympics: The world's largest movement dedicated to promoting respect, acceptance, inclusion and dignity for people with intellectual disabilities through sports.
www.specialolympics.org

Parent Project Muscular Dystrophy (PPMD): PPMD's mission is to end Duchenne muscular dystrophy—an incurable genetic disorder affecting boys. PPMD promotes research, raises awareness and helps families.
www.parentprojectmd.org

War Child: War Child is working in The Democratic Republic of Congo to get children back to school and in Uganda to protect the rights of children.
www.warchild.ca

Reach Out and Read: Reach Out and Read partners with doctors across America to prescribe books and encourage families to read together, helping children succeed in school.
www.reachoutandread.org

About Caring Valley:
The Caring Valley teaches children about child-focused charities in a fun environment. After purchasing a specially-tagged Webkinz Caring Valley pet, members activate the bonus Feature Code to plant 4 virtual saplings in any section of the Valley. Children learn about the charities as they play.

About Webkinz Foundation:
Created in late 2007, Webkinz Foundation works with partners who share our vision of a world where all children are educated and well nourished, with access to quality health care. The Foundation was established by Ganz, to develop programs and donate funds to programs that benefit children. Over $1.5 Million dollars has already been donated to child-focused charities through The Caring Valley.